User Journey
Tested various donation flow options:

• instant fixed-amount donations vs. setting up recurring contributions.
• Introduced a gamified system of achievements and rewards to encourage continued participation.
• Experimented with feedback formats — thank-you screens and messages highlighting the social impact of each donation.
• Onboarding experiments: A/B-tested a guided step-by-step tutorial with hints vs. a minimalist onboarding flow.

Main Navigation

• Explored different layouts for the main screen: a card-based interface focusing on visual charity stories vs. a list view of available initiatives.
• Tested alternative ways to present donation history: a visual analytics dashboard with graphs and category breakdowns vs. a traditional transaction list with short descriptions.

Charity as a Unique Feature

• Explored different donation mechanisms: rounding up payments, automatically donating a percentage of cashback, and setting up recurring subscriptions.
• Compared progress display formats: a collective counter showing all users’ donations vs. personal contribution statistics.
• Tested notification styles: immediate “Thank you for supporting this cause” messages vs. weekly summaries of total contributions.

Notifications & Feedback

• Designed push notifications: instant (after each transaction) and grouped (weekly and beyond).
• Tone of messages: neutral vs. emotionally driven (“You helped children get new books”).

• Loyalty and Retention:

Hypothesis: If users can see transparent reports showing how their donations directly support specific projects, they will return to the app more often and continue using it as their primary bank. Business goal: Increase user retention and extend customer lifetime value (LTV).

• Brand Perception and Advocacy

Hypothesis: If marketing communications highlight the bank’s social mission, customers will be more likely to recommend the product to friends and colleagues. Business goal: Drive organic app installs through referrals.

• Partnerships with Charities and Businesses

Hypothesis: By integrating a catalog of charities and donation projects into the app, the bank can attract partners willing to pay for promoting their initiatives within the banking ecosystem. Business goal: Create a new revenue stream through B2B partnerships.

In the first stage of the design process, the focus was on integrating all key system components to test end-to-end functionality and identify “bottlenecks” — areas where the user journey was interrupted or included unnecessary steps (registration, identity verification, transfers, and payments). Special attention was given to the charity system: features for rounding payments in favor of funds, setting up recurring donations, and viewing reports in the transaction history.
Test scenarios included:

• Making a payment with the option to round up the amount for a charitable fund;
• Setting up a recurring donation (e.g., 1% of all card expenses);
• Viewing a report of donations in the transaction history;
• Receiving a “Thank you for your contribution” notification after completing a transaction.

Developed a design system from scratch for a mobile application, establishing a unified visual style and interface logic.
The system was built based on Human Interface Guidelines and included:
— a library of UI components,
— typography and color palette,
— rules for responsiveness and interactive states.
In Figma, a structured component library was created using Auto Layout, simplifying interface maintenance and product scaling. Implementing the design system standardized the product’s visual language and improved the consistency of the user experience.